"How long ago did I feed her?"
"Honey, how long ago did you change his diaper?"
"I hope the babysitter remembers to give him his medicine on time."
As every new parent knows, your memory is one of the first things to go when a newborn arrives. it's hard remembering when you did what!
The Itzbeen Baby Care Timer is a simple, multipurpose tool that helps you remember the basic details of baby care.
Forget about notepads!. the Itzbeen displays the time since baby's last feeding, diaper change, nap, and more. You can even set audible reminders.
The Itzbeen Baby Care Timer is the first multi-purpose tool that helps new parents remember the basic details of baby-care. The Itzbeen has four timers that count up with the touch of a button. No more scribbling on a notepad! One look at the Itzbeen and you will always know how long it's been.
The Itzbeen also allows you to set an optional reminder alarm for each of the timers, for example: change the diaper every 2 hours, or give medication every 4 hours. If the time limit is reached, the appropriate button will light up, and an optional alarm will briefly beep.
The Itzbeen has several other helpful features: Nursing Reminder Switch - easily reminds mom which side baby nursed from last, Soft-glow Nightlight - to help parents find their way in the dark without waking the baby (the nightlight automatically goes off after 7 minutes), Backlit Display - so parents can read the times and the clock in the dark, and a Back Clip - makes the Itzbeen Baby Care Timer totally portable and allows for hands-free use of the Nightlight.
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Engineer turned stay-at-home-dad creates a simple tool to help tired new parents
remember the basic details of
When a baby arrives at home, mom and dad’s brains seem to turn to mush;
lack of sleep makes it challenging to remember the simplest things. Greg Sheldon learned this two years ago when
he and his wife Kris became parents for the first time. He found that they were asking each other the same questions
over and over: “How long has it been since his diaper was changed?”, or “How long ago did you feed him?”
Sheldon, an engineer turned stay-at-home-dad, decided there had to be something more effective than scribbling on
a notepad at 2:30 in the morning, so he invented the ITZBEEN Baby Care Timer.
When Sheldon’s son was three months old, he decided to put his engineering career on hold to be more involved
with his new baby. However, it wasn’t long before his inventive nature had him looking for ways to make the job of
parenting a little easier. Sheldon created a simple, cell phone size device with four timers that allowed he and his
wife to recall how long ago they changed a diaper, fed the baby, put the baby down to sleep, or gave the baby
medication. Whenever they performed a task, like changing a diaper, they simply pressed the correct [diaper]
button; that timer would reset to zero and start counting up again. Any time of the day or night, they would always
know how long ago something was done. His timer proved to be so useful, that he filed for a patent and turned it
into a real product.
The ITZBEEN (pronounced “it’s been”, as in it’s been two hours since a diaper change) turned out to be more than
his original four-in-one timer. Sheldon and his wife worked together to come up with the best combination of
features that would make it a genuinely useful parenting product. He added a reminder alarm to each of the timers;
parents can set reminders for themselves or others watching their baby, for example: “change the diaper every 2
hours” or “give the baby medication every 4 hours”. If the elapsed time reaches the reminder setting, the correct
button lights up and an alarm will briefly sound. He also added a soft flashlight that allows parents to see around the
nursery in the dark without waking the baby. Other features include: a clock, illuminated display, belt clip, and a
left/right nursing reminder switch that provides breastfeeding moms with a simple way to remember which was the
last side they fed the baby from.